WINES FOR FEMININE PALATES

The woman’s role in the wine world has been very marginal throughout history. Nevertheless, in the last decades women have increased substantially the consumption of this product, as much inside the homes, as in the sector of the restoration. In fact, in the United States women have been identified like one of the keys of the future of the sector. It is estimated that they capture the 70% of all the wine sold in the country and that they drink 60% of this approximately. In the United Kingdom, for instance, the last data show that the wine sales have increased near 30% in the last five years thanks, among other things, to the increasing feminine demand. The result of diverse studies concludes that in Great Britain seven of each ten women drink wine as opposed to six regularly of each ten men.

This approach of the feminine to the world of wine has been already perceived by some owners of wine cellars and has caused the advertising campaigns of this product to go more and more focused to women, and even that it is tried to be elaborated “broths to their taste”. But the essential question in this case is: if in the matter of wine men and women have different tastes. And indeed, to give an answer to this mystery a Galician cellar carried out recently a small market research. During two months they impelled blind tastings with two completely different wines and asked people who tasted them to choose which they liked more.

The final result was surprising since while men mainly chose the wine that was elaborated exclusively with “albariño” grape, 95% of the women chose the other one, a coupage of albariño, loureiro and treixadura. The experts consider that this last wine pleases more to women than the monovarietal albariño for being less acid and more aromatic. And after making this unquestionable try the winery has launched to the market this wine, under the name of Taranis, directed specially to the feminine market.

And the case of Taranis is not more than an example of many. In the United States, for more than two years, they have been producing specific wines for women with names such as “Working Girl” or “Mad Housewife”. Meanwhile, in the old Europe another phenomenon with feminine accent begins to perceive itself, the one to devise fresh, smooth wines, with a low alcohol rate (to reduce at the same time the calories of each glass). A great example of this tendency is the Dutch wine Sophie & Sophie, a rosé wine commercialised in small bottles. From a strict point of view, it is not only wine really since it is elaborated with a 51% of wine, a 31% of wine without alcohol and a 18 percent of grape must. This wine only contains 5.5 degrees alcohol and half of calories of a similar product. New wines to adapt to the new feminine times and palates.